Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE0CE
RGB
236, 224, 206
HSL
36, 44%, 87%
HSB
36, 13%, 93%
CMYK
0, 5, 13, 7
LAB
90, 2, 10
LCH
90, 11, 79
OKLCH
0.91, 0.03, 78
XYZ
72, 76, 69
LUV
90, 8, 15
HWB
36, 81%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.