Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE0DA
RGB
236, 224, 218
HSL
20, 32%, 89%
HSB
20, 8%, 93%
CMYK
0, 5, 8, 7
LAB
90, 3, 4
LCH
90, 6, 52
OKLCH
0.91, 0.02, 49
XYZ
74, 76, 77
LUV
90, 7, 6
HWB
20, 85%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.