Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE0EA
RGB
236, 224, 234
HSL
310, 24%, 90%
HSB
310, 5%, 93%
CMYK
0, 5, 1, 7
LAB
90, 6, -3
LCH
90, 6, 329
OKLCH
0.92, 0.02, 331
XYZ
76, 77, 89
LUV
90, 6, -6
HWB
310, 88%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.