Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE1CF
RGB
236, 225, 207
HSL
37, 43%, 87%
HSB
37, 12%, 93%
CMYK
0, 5, 12, 7
LAB
90, 2, 10
LCH
90, 10, 81
OKLCH
0.91, 0.03, 80
XYZ
73, 76, 70
LUV
90, 8, 15
HWB
37, 81%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.