Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE1DB
RGB
236, 225, 219
HSL
21, 31%, 89%
HSB
21, 7%, 93%
CMYK
0, 5, 7, 7
LAB
90, 3, 4
LCH
90, 5, 54
OKLCH
0.92, 0.01, 51
XYZ
74, 77, 78
LUV
90, 7, 6
HWB
21, 86%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.