Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE1DF
RGB
236, 225, 223
HSL
9, 25%, 90%
HSB
9, 6%, 93%
CMYK
0, 5, 6, 7
LAB
90, 4, 2
LCH
90, 4, 33
OKLCH
0.92, 0.01, 30
XYZ
75, 77, 81
LUV
90, 6, 3
HWB
9, 87%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.