Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE1EC
RGB
236, 225, 236
HSL
300, 22%, 90%
HSB
300, 5%, 93%
CMYK
0, 5, 0, 7
LAB
91, 5, -4
LCH
91, 7, 323
OKLCH
0.92, 0.02, 326
XYZ
77, 78, 90
LUV
91, 6, -7
HWB
300, 88%, 7%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.