Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE2C8
RGB
236, 226, 200
HSL
43, 49%, 85%
HSB
43, 15%, 93%
CMYK
0, 4, 15, 7
LAB
90, 0, 14
LCH
90, 14, 88
OKLCH
0.91, 0.04, 89
XYZ
72, 76, 66
LUV
90, 7, 21
HWB
43, 78%, 7%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.