Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE2CA
RGB
236, 226, 202
HSL
42, 47%, 86%
HSB
42, 14%, 93%
CMYK
0, 4, 14, 7
LAB
90, 1, 13
LCH
90, 13, 87
OKLCH
0.91, 0.03, 88
XYZ
72, 76, 67
LUV
90, 7, 19
HWB
42, 79%, 7%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.