Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE2CC
RGB
236, 226, 204
HSL
41, 46%, 86%
HSB
41, 14%, 93%
CMYK
0, 4, 14, 7
LAB
90, 1, 12
LCH
90, 12, 86
OKLCH
0.91, 0.03, 86
XYZ
73, 77, 68
LUV
90, 7, 18
HWB
41, 80%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.