Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE2D3
RGB
236, 226, 211
HSL
36, 40%, 88%
HSB
36, 11%, 93%
CMYK
0, 4, 11, 7
LAB
90, 2, 9
LCH
90, 9, 79
OKLCH
0.92, 0.02, 78
XYZ
74, 77, 73
LUV
90, 7, 13
HWB
36, 83%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.