Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE2D4
RGB
236, 226, 212
HSL
35, 39%, 88%
HSB
35, 10%, 93%
CMYK
0, 4, 10, 7
LAB
90, 2, 8
LCH
90, 8, 78
OKLCH
0.92, 0.02, 77
XYZ
74, 77, 73
LUV
90, 7, 12
HWB
35, 83%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.