Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE2D6
RGB
236, 226, 214
HSL
33, 37%, 88%
HSB
33, 9%, 93%
CMYK
0, 4, 9, 7
LAB
90, 2, 7
LCH
90, 7, 74
OKLCH
0.92, 0.02, 73
XYZ
74, 77, 75
LUV
90, 7, 10
HWB
33, 84%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.