Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE2D8
RGB
236, 226, 216
HSL
30, 34%, 89%
HSB
30, 8%, 93%
CMYK
0, 4, 8, 7
LAB
90, 2, 6
LCH
90, 7, 70
OKLCH
0.92, 0.02, 68
XYZ
74, 77, 76
LUV
90, 6, 9
HWB
30, 85%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.