Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE2E4
RGB
236, 226, 228
HSL
348, 21%, 91%
HSB
348, 4%, 93%
CMYK
0, 4, 3, 7
LAB
91, 4, 0
LCH
91, 4, 5
OKLCH
0.92, 0.01, 4
XYZ
76, 78, 84
LUV
91, 6, 0
HWB
348, 89%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.