Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE2E7
RGB
236, 226, 231
HSL
330, 21%, 91%
HSB
330, 4%, 93%
CMYK
0, 4, 2, 7
LAB
91, 4, -1
LCH
91, 4, 344
OKLCH
0.92, 0.01, 346
XYZ
76, 78, 87
LUV
91, 5, -3
HWB
330, 89%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.