Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE2EA
RGB
236, 226, 234
HSL
312, 21%, 91%
HSB
312, 4%, 93%
CMYK
0, 4, 1, 7
LAB
91, 5, -3
LCH
91, 5, 330
OKLCH
0.92, 0.02, 332
XYZ
77, 78, 89
LUV
91, 5, -5
HWB
312, 89%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.