Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE3CA
RGB
236, 227, 202
HSL
44, 47%, 86%
HSB
44, 14%, 93%
CMYK
0, 4, 14, 7
LAB
90, 0, 13
LCH
90, 13, 89
OKLCH
0.92, 0.03, 91
XYZ
73, 77, 67
LUV
90, 7, 20
HWB
44, 79%, 7%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.