Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE3CD
RGB
236, 227, 205
HSL
43, 45%, 86%
HSB
43, 13%, 93%
CMYK
0, 4, 13, 7
LAB
91, 0, 12
LCH
91, 12, 88
OKLCH
0.92, 0.03, 88
XYZ
73, 77, 69
LUV
91, 7, 18
HWB
43, 80%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.