Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE3DB
RGB
236, 227, 219
HSL
28, 31%, 89%
HSB
28, 7%, 93%
CMYK
0, 4, 7, 7
LAB
91, 2, 5
LCH
91, 6, 67
OKLCH
0.92, 0.01, 64
XYZ
75, 78, 78
LUV
91, 6, 7
HWB
28, 86%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.