Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE4C8
RGB
236, 228, 200
HSL
47, 49%, 85%
HSB
47, 15%, 93%
CMYK
0, 3, 15, 7
LAB
91, -1, 15
LCH
91, 15, 92
OKLCH
0.92, 0.04, 94
XYZ
73, 77, 66
LUV
91, 6, 22
HWB
47, 78%, 7%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.