Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE4CC
RGB
236, 228, 204
HSL
45, 46%, 86%
HSB
45, 14%, 93%
CMYK
0, 3, 14, 7
LAB
91, 0, 13
LCH
91, 13, 91
OKLCH
0.92, 0.03, 92
XYZ
73, 78, 68
LUV
91, 6, 19
HWB
45, 80%, 7%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.