Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE4CF
RGB
236, 228, 207
HSL
43, 43%, 87%
HSB
43, 12%, 93%
CMYK
0, 3, 12, 7
LAB
91, 0, 11
LCH
91, 11, 89
OKLCH
0.92, 0.03, 90
XYZ
74, 78, 70
LUV
91, 6, 17
HWB
43, 81%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.