Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE4DC
RGB
236, 228, 220
HSL
30, 30%, 89%
HSB
30, 7%, 93%
CMYK
0, 3, 7, 7
LAB
91, 2, 5
LCH
91, 5, 70
OKLCH
0.92, 0.01, 68
XYZ
75, 78, 79
LUV
91, 5, 7
HWB
30, 86%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.