Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE4DF
RGB
236, 228, 223
HSL
23, 25%, 90%
HSB
23, 6%, 93%
CMYK
0, 3, 6, 7
LAB
91, 2, 3
LCH
91, 4, 58
OKLCH
0.92, 0.01, 54
XYZ
76, 79, 81
LUV
91, 5, 5
HWB
23, 87%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.