Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE4ED
RGB
236, 228, 237
HSL
293, 20%, 91%
HSB
293, 4%, 93%
CMYK
0, 4, 0, 7
LAB
91, 4, -3
LCH
91, 5, 320
OKLCH
0.93, 0.01, 322
XYZ
78, 79, 91
LUV
91, 4, -6
HWB
293, 89%, 7%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.