Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE5D7
RGB
236, 229, 215
HSL
40, 36%, 88%
HSB
40, 9%, 93%
CMYK
0, 3, 9, 7
LAB
91, 1, 8
LCH
91, 8, 85
OKLCH
0.92, 0.02, 85
XYZ
75, 79, 76
LUV
91, 5, 12
HWB
40, 84%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.