Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE5EB
RGB
236, 229, 235
HSL
309, 16%, 91%
HSB
309, 3%, 93%
CMYK
0, 3, 0, 7
LAB
92, 3, -2
LCH
92, 4, 328
OKLCH
0.93, 0.01, 330
XYZ
78, 80, 90
LUV
92, 4, -4
HWB
309, 90%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.