Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE6CF
RGB
236, 230, 207
HSL
48, 43%, 87%
HSB
48, 12%, 93%
CMYK
0, 3, 12, 7
LAB
91, -1, 12
LCH
91, 12, 94
OKLCH
0.92, 0.03, 95
XYZ
74, 79, 70
LUV
91, 5, 18
HWB
48, 81%, 7%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.