Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE6D2
RGB
236, 230, 210
HSL
46, 41%, 87%
HSB
46, 11%, 93%
CMYK
0, 3, 11, 7
LAB
91, 0, 11
LCH
91, 11, 92
OKLCH
0.92, 0.03, 93
XYZ
75, 79, 72
LUV
91, 5, 16
HWB
46, 82%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.