Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE7DA
RGB
236, 231, 218
HSL
43, 32%, 89%
HSB
43, 8%, 93%
CMYK
0, 2, 8, 7
LAB
92, 0, 7
LCH
92, 7, 89
OKLCH
0.93, 0.02, 89
XYZ
76, 80, 78
LUV
92, 4, 11
HWB
43, 85%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.