Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE7DE
RGB
236, 231, 222
HSL
39, 27%, 90%
HSB
39, 6%, 93%
CMYK
0, 2, 6, 7
LAB
92, 1, 5
LCH
92, 5, 83
OKLCH
0.93, 0.01, 82
XYZ
76, 80, 81
LUV
92, 3, 8
HWB
39, 87%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.