Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE7E2
RGB
236, 231, 226
HSL
30, 21%, 91%
HSB
30, 4%, 93%
CMYK
0, 2, 4, 7
LAB
92, 1, 3
LCH
92, 3, 70
OKLCH
0.93, 0.01, 68
XYZ
77, 80, 83
LUV
92, 3, 4
HWB
30, 89%, 7%
Pantone
663 C
Harmonies
Shades & tints
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