Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE7FC
RGB
236, 231, 252
HSL
254, 78%, 95%
HSB
254, 8%, 99%
CMYK
6, 8, 0, 1
LAB
93, 5, -10
LCH
93, 11, 296
OKLCH
0.94, 0.03, 297
XYZ
81, 82, 104
LUV
93, 2, -16
HWB
254, 91%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.