Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE9CD
RGB
236, 233, 205
HSL
54, 45%, 86%
HSB
54, 13%, 93%
CMYK
0, 1, 13, 7
LAB
92, -2, 14
LCH
92, 14, 100
OKLCH
0.93, 0.04, 102
XYZ
75, 81, 69
LUV
92, 3, 21
HWB
54, 80%, 7%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.