Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE9EA
RGB
236, 233, 234
HSL
340, 7%, 92%
HSB
340, 1%, 93%
CMYK
0, 1, 1, 7
LAB
93, 1, 0
LCH
93, 1, 355
OKLCH
0.94, 0.00, 355
XYZ
79, 82, 90
LUV
93, 2, 0
HWB
340, 91%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.