Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECE9EE
RGB
236, 233, 238
HSL
276, 13%, 92%
HSB
276, 2%, 93%
CMYK
1, 2, 0, 7
LAB
93, 2, -2
LCH
93, 3, 310
OKLCH
0.94, 0.01, 312
XYZ
79, 82, 93
LUV
93, 1, -4
HWB
276, 91%, 7%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.