Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECEAEC
RGB
236, 234, 236
HSL
300, 5%, 92%
HSB
300, 1%, 93%
CMYK
0, 1, 0, 7
LAB
93, 1, -1
LCH
93, 1, 323
OKLCH
0.94, 0.00, 326
XYZ
79, 83, 91
LUV
93, 1, -1
HWB
300, 92%, 7%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.