Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECECD5
RGB
236, 236, 213
HSL
60, 38%, 88%
HSB
60, 10%, 93%
CMYK
0, 0, 10, 7
LAB
93, -3, 11
LCH
93, 12, 104
OKLCH
0.94, 0.03, 107
XYZ
77, 83, 75
LUV
93, 1, 17
HWB
60, 84%, 7%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.