Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECECFF
RGB
236, 236, 255
HSL
240, 100%, 96%
HSB
240, 7%, 100%
CMYK
7, 7, 0, 0
LAB
94, 3, -9
LCH
94, 10, 286
OKLCH
0.95, 0.03, 286
XYZ
83, 85, 107
LUV
94, -1, -15
HWB
240, 93%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.