Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECEED8
RGB
236, 238, 216
HSL
65, 39%, 89%
HSB
65, 9%, 93%
CMYK
1, 0, 9, 7
LAB
94, -3, 10
LCH
94, 11, 108
OKLCH
0.94, 0.03, 111
XYZ
78, 84, 77
LUV
94, 0, 16
HWB
65, 85%, 7%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.