Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECEEDC
RGB
236, 238, 220
HSL
67, 35%, 90%
HSB
67, 8%, 93%
CMYK
1, 0, 8, 7
LAB
94, -3, 9
LCH
94, 9, 109
OKLCH
0.94, 0.02, 112
XYZ
78, 84, 80
LUV
94, 0, 13
HWB
67, 86%, 7%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.