Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECEEDF
RGB
236, 238, 223
HSL
68, 31%, 90%
HSB
68, 6%, 93%
CMYK
1, 0, 6, 7
LAB
94, -3, 7
LCH
94, 8, 110
OKLCH
0.94, 0.02, 113
XYZ
78, 84, 82
LUV
94, 0, 11
HWB
68, 87%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.