Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECEEE0
RGB
236, 238, 224
HSL
69, 29%, 91%
HSB
69, 6%, 93%
CMYK
1, 0, 6, 7
LAB
94, -3, 7
LCH
94, 7, 111
OKLCH
0.94, 0.02, 113
XYZ
79, 84, 83
LUV
94, 0, 10
HWB
69, 88%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.