Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECEEE2
RGB
236, 238, 226
HSL
70, 26%, 91%
HSB
70, 5%, 93%
CMYK
1, 0, 5, 7
LAB
94, -2, 6
LCH
94, 6, 112
OKLCH
0.94, 0.02, 114
XYZ
79, 84, 84
LUV
94, 0, 9
HWB
70, 89%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.