Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECEEE3
RGB
236, 238, 227
HSL
71, 24%, 91%
HSB
71, 5%, 93%
CMYK
1, 0, 5, 7
LAB
94, -2, 5
LCH
94, 6, 113
OKLCH
0.94, 0.01, 115
XYZ
79, 85, 85
LUV
94, -1, 8
HWB
71, 89%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.