Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECEEE4
RGB
236, 238, 228
HSL
72, 23%, 91%
HSB
72, 4%, 93%
CMYK
1, 0, 4, 7
LAB
94, -2, 5
LCH
94, 5, 113
OKLCH
0.94, 0.01, 116
XYZ
79, 85, 86
LUV
94, -1, 7
HWB
72, 89%, 7%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.