Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECEEE5
RGB
236, 238, 229
HSL
73, 21%, 92%
HSB
73, 4%, 93%
CMYK
1, 0, 4, 7
LAB
94, -2, 4
LCH
94, 5, 114
OKLCH
0.95, 0.01, 117
XYZ
79, 85, 86
LUV
94, -1, 7
HWB
73, 90%, 7%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.