Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECEFE3
RGB
236, 239, 227
HSL
75, 27%, 91%
HSB
75, 5%, 94%
CMYK
1, 0, 5, 6
LAB
94, -3, 5
LCH
94, 6, 115
OKLCH
0.95, 0.02, 118
XYZ
79, 85, 85
LUV
94, -1, 9
HWB
75, 89%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.