Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
ECF0DB
RGB
236, 240, 219
HSL
71, 41%, 90%
HSB
71, 9%, 94%
CMYK
2, 0, 9, 6
LAB
94, -4, 10
LCH
94, 11, 113
OKLCH
0.95, 0.03, 116
XYZ
79, 85, 79
LUV
94, -1, 15
HWB
71, 86%, 6%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.